Let your marketing automation react to signals from everywhere else in your stack.

Surfboard runs the workflows, lead scores, and nurture sequences that move a contact from first touch to sales-ready. Most marketing automation tools only see what happens inside their own platform. Strand connects Surfboard to product usage, support history, and billing data, so nurture sequences can react to signals from anywhere in your stack.

How it works

Authenticate your Surfboard workspace and select which workflows and lead score fields to sync. Cortex ingests workflow and scoring data in real time and resolves contacts against the matching records already present in your graph. Because the sync is bi-directional, Strand can also push resolved signals, like a product usage spike or a support escalation, back into Surfboard to trigger the right nurture sequence.

Configure

The Surfboard connection is managed from the integrations panel, where workflows and lead score fields are configured per workspace. Bi-directional writes are off by default and need to be explicitly enabled, with rules for exactly which signals are allowed to trigger a workflow in Surfboard. Lead scoring models remain owned by Surfboard, since Strand only contributes additional signals and doesn’t override the scoring logic.