See exactly which ad spend turns into pipeline and revenue.

Arcline tracks ad spend, impressions, and attribution data across your campaigns. Attribution on its own tells you which campaign a lead came from. Connected to Strand, it tells you which campaign a closed deal came from, and what that deal was actually worth.

How it works

Connect your Arcline account and choose which campaigns and attribution data to include. Cortex pulls spend and impression data on a scheduled basis and links attributed leads to the deal and revenue data already present in your graph. Marketing investment becomes queryable directly against pipeline and closed revenue, no separate attribution tool required.

Configure

Manage the Arcline connection from the integrations panel, where campaign scope and sync frequency are configured per workspace. Multi-touch attribution models can be selected to match how your team already credits campaigns. Spend data updates daily by default and can be adjusted for accounts running high-frequency campaign changes.