Connect email engagement to the deals it eventually influences.

Pushmark runs your email campaigns, tracking open rates and subscriber segments across every send. On its own, that engagement data rarely makes it past a campaign report. Strand connects it to the deals and accounts those subscribers belong to, so email engagement becomes part of the same picture as pipeline and revenue.

How it works

Add your Pushmark API key and select which campaigns and subscriber segments to sync. Cortex pulls engagement data on a scheduled basis and resolves subscribers against the matching contact records already in your graph. Campaign performance becomes queryable against deal outcomes, so questions about which campaigns actually influence pipeline have a direct answer.

Configure

The Pushmark connection is configured from the integrations panel, where campaign and segment scope are set per workspace. Unsubscribed contacts are respected automatically and excluded from any outbound actions triggered elsewhere in Strand. Historical campaign data is included on first connection so engagement trends are visible immediately.