Connect every pageview and session to the account behind it.

Metripanel tracks pageviews, sessions, and conversion events across your site, but on its own it only sees anonymous traffic. Strand resolves that traffic back to known accounts and contacts, turning raw web analytics into account-level behavior you can actually act on.

How it works

Add your Metripanel tracking ID and Cortex begins pulling session and conversion data on a regular schedule. Sessions are matched to known contacts wherever identity signals exist, building a journey that spans anonymous visits and signed-in activity. Conversion events link directly to the deals and accounts they influenced.

Configure

The Metripanel connection is configured from the integrations panel, where an admin sets which conversion events and custom dimensions to include. Sync frequency can be adjusted depending on traffic volume, with higher-traffic sites typically running on shorter intervals. Session data older than your retention window is automatically pruned from the graph.